Upon their 1998 formation, 20 Minute Loop have maintained their gender-mixed trademark of uppity hooks and new wave beats to their native of San Francisco. Resulting in their self-proclaimed sound of "freak-pop," the quintet of Kelly Atkins (vocals/keyboards), Greg Giles (guitar/vocals), Joe Ostrowski (guitar), Dan Jones (bass), and Ethan Turner (drums) brought on an added inspiration of X, the Pixies, Pavement, and PJ Harvey. By 1999, 20 Minute Loop